We hear so much these days about the importance of “know, like and trust” to make sales, keep customers happy, keep ‘em coming back, etc. And sure, it makes for a nice meme, but let’s take a closer look. What IS the key ingredient to create and maintain customer trust? And more important, their loyalty?
Aside from my usual training/consulting business at that time, I also had a business in what was called “premiums or “custom publishing”. You have likely gotten a mailing from a magazine, offering you a subscription with a free gift – a gadget, a diary, or a book of tips or ideas. I’d come up with
At a meeting with a prospective client, (referred by our affiliate, Consultant “C”) a group of elite physicists at Lawrence Livermore Laboratories described their need for training in “presentation skills”. As defense contractors, their workload had lightened considerably, and they wanted to sell their skills to the corporate sector so they would not be downsized or
Do you dream of running your own business, but don’t want to run it into the ground? Do you already have a business, but you’re not making the money you need to live the life YOU want? Do you want to grow your business to the place where you can leave your “day job”
Several years ago I got word that a large tech company was going to send a “Request for Proposals” out to several vendors for a large consulting and training contract. My advantages – I had already worked with several divisions of the company. I understood the culture – its habits, strengths, and weaknesses and “lingo”.
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