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WHY  Influence Matters Now by Elaina Zuker, CEO, Elaina Zuker Associates

Whether you are a rookie in today’s workplace or a seasoned veteran, you’ll be playing by a different set of rules. Behind these changes are several new trends changing the way companies operate in the business world. There are several areas in which big changes are happening, and these are the reasons why we need

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power of influence
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Get It in Writing – Influence When they’re Hot

Aside from my usual training/consulting business at that time, I also had a business in what was called “premiums or “custom publishing”. You have likely gotten a mailing from a magazine, offering you a subscription with a free gift – a gadget, a diary, or a book of tips or ideas. I’d come up with

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power of influence
Blogs

A Macro Approach – The Key to Influence

At a meeting with a prospective client, (referred by our affiliate, Consultant “C”) a group of elite physicists at Lawrence Livermore Laboratories described their need for training in “presentation skills”. As defense contractors, their workload had lightened considerably, and they wanted to sell their skills to the corporate sector so they would not be downsized or

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