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TRUST – the key ingredient in Influence

We hear so much these days about the importance of “know, like and trust” to make sales, keep customers happy, keep ‘em coming back, etc. And sure, it makes for a nice meme, but let’s take a closer look. What IS the key ingredient to create and maintain customer trust? And more important, their loyalty?

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peer mentoring
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PEER MENTORING for Success:  a new twist on an age-old practice

From what I know, there are two distinct types of mentorship programs. One is thetraditional “up/down” “senior/junior”, in which a more experienced senior mentoris paired with a “mentee/protegee” to offer ongoing guidance and advice. The other type of mentorship is Peer Mentoring, a system in which two people agree to support each other based on

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power of influence
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All Things Influence

I was honored to be a guest on Ted Prodromou’s LinkedIn Live (Ted’s an expert consultant on LinkedIn Strategic Marketing ) to talk about all things INFLUENCE – What it is, what it isn’t, why it matters, why you need it, how to get it, and my simple, but powerful Influence ‘secret”. For the replay

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power of influence
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The Proposal  – How I created a winning strategy and scored a Big Contract

Several years ago, I got word that a large tech company was going to send a “Request for Proposals” out to several vendors for a large consulting and training contract. My advantages – I had already worked with several divisions of the company. I understood the culture – its habits, strengths, and weaknesses and “lingo”.

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